Yuchen.
Yuchen.
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Educational

Campaign Analysis: A Multimodal Discourse Analysis of Branded Content on Bilibili with Chi Forest

Campaign Analysis: A Multimodal Discourse Analysis of Branded Content on Bilibili with Chi Forest

Chi Forest, a Chinese sparkling water brand

Chi Forest, a Chinese sparkling water brand

While social media diminishes the impact of branded content, crowcultures seem to facilitate the emergence of an alternative approach — cultural branding.

Analysis and Discussion

Analysis and Discussion

Brands must balance the immediate advantages of heightened visibility and awareness against potential long-term implications for their brand image and reputation.

Governance, Privacy, and Ethics in Data Economy

Governance, Privacy, and Ethics in Data Economy

A comparative review of cloud vendors in the United States and China

This research uses a comparative case study of two cloud vendors—AWS in the U.S. and AliCloud in China—to explore the comparative data governance strategies in data economy.

This research uses a comparative case study of two cloud vendors—AWS in the U.S. and AliCloud in China—to explore the comparative data governance strategies in data economy.