Yuchen.

About Me

Here’s who I am in a nutshell…

I am a hybrid marketer for a better and more sustainable future.

I am passionate about fashion merchandising and marketing, with a strong focus on storytelling and strategy within the apparel industry. My diverse experience includes my work as a merchandising manager 👗 at COS (H&M Fashion Group USA), as a brand manager🥤🍪 in the Food&Beverage industry, as an analyst 👩‍💻 in multiple roles, and as a content creator 💡 on my own Medium blogging channel. I am always seeking ways to integrate brand storytelling into experiences that inspire individuals.

In my spare time, I love to explore new coffee shops, read books, and work out at the gym.

Key Strengths 💪:

Food & Beverage Marketing (CPG, Lifestyle, and Hospitality), Fashion Merchandising, Brand Storytelling, Social Media Strategy, Project Management